Beyond Wealth : Discovering the True Drivers of Philanthropy

David Lawson, author of Big Good: Philanthropy in the Age of Big Data & Cognitive Computing and CEO of NewSci, LLC, discusses why affinity and propensity, not capacity, are what we need to be focused on to grow, and retain, our donors. David will discuss ways to use your screening data to glean deeper actionable insights into your donor's interests and passions, and how to better connect those to your projects and programs.