Donors may be few but fundraising goals are plenty. For prospect development professionals in charge of identifying, attracting, and retaining donors, it’s more important than ever to find donors with a giving history that demonstrates philanthropic activity and an interest in a specific cause. But don't stop there! Wealth capacity is the primary factor influencing a major gift prospect’s overall ability to give. With these factors combined - you can take your prospect research to the next level! Find out ways to leverage past giving and wealth to fundraise more effectively!