You may call it a prospect score or a donor score. We call it an iWave Score. Ultimately, it’s the rating you use to determine if a donor is a good fit for your organization.

This ranking system has been used by the fundraising industry for years and is the foundation for making an educated gift ask. The difference is, the iWave Score does not just look at capacity. It is a comprehensive score that analyzes the full picture of your donor: their propensity, affinity, and capacity to give to your organization. When looking at current donors, it can show you who could give
more. When looking at new donors, it can show you the top prospects for your next campaign.

Find out more in the iWave Score Product Guide!

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