eBooks

The Power of Past Giving

Get Ready To Develop Fundraising Intelligence With Charitable Gifts Research

Past giving predicts future giving. The traditional approach to prospect research has been to focus on individuals who are simply “wealthy.” But if you are not also factoring in giving history, you are missing out on some great opportunities.

In this eBook, you’ll learn how to:

• Define and incorporate charitable giving research into your donor profiles
• Find evidence for a prospect’s affinity for your cause and propensity to give
• Prioritize your best prospects using internal and external data sources
• And more…

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