iWave presents To Affinity and Beyond! Webinar for Apra-MN Chapter:

Historically, prospect development had an overarching focus on wealth. But in an evolving nonprofit world, where charitable donations are stagnant and the number of individual donors is decreasing, wealth alone is no longer enough. Finding new gift prospects with a history of giving to causes similar to yours is critical to saving you time and focusing efforts on your best prospects.

Join us as we dive deep into the value of understanding a prospect’s affinity. We’ll cover tips and strategies you can use to include affinity in your wealth screening and prospect research as well as the process and iWave capabilities to identify prospects who have the greatest potential in becoming major gift donors.  

Presented By: Robert MacKinnon, Senior Account Executive at iWave. Robert has been working with iWave for close 11 years, where every day we enable nonprofit organizations to fundraise with confidence. In a new era of nonprofit fundraising, he helps solve critical challenges facing fundraising professionals today: how to identify, qualify and retain donors to raise more major gifts. Robert is the VP of the UPEI Alumni Foundation and also an organizer of the Bragger's Cup Golf Tournament for Children's Wish for over 20 years.