How to Use Wealth And Past Giving in Your Prospect Research Recorded Webinar

Donors may be few but fundraising goals are plenty. For prospect development professionals in charge of identifying, attracting, and retaining donors, it’s more important than ever to find donors with a giving history that demonstrates philanthropic activity and an interest in a specific cause. But don’t stop there! Wealth capacity is the primary factor influencing a major gift prospect’s overall ability to give. With these factors combined – you can take your prospect research to the next level! Find out ways to leverage past giving and wealth to fundraise more effectively!